Patricia Curtis Has Been Running the Ferrets First Rescue and Shelter

question 123

Multiple Choice

Patricia Curtis has been running the Ferrets First Rescue and Shelter (FFRS) since 1996.FFRS is in the business of ferret pickup and rescue,as well as ferret boarding and training,and education for ferret owners.She would like to expand her operations,and has been asked to write a marketing plan in order to apply for a bank loan.Curtis knows she can better serve ferrets and ferret owners if she can expand her target audience to schools,animal control officers at city facilities,and pet stores.To do this,she must increase marketing communications.
-Refer to FFRS.Curtis will be exploring aspects of what her service offers,her central location and mobile pickup offering,the price of ferret adoptions,and promotions to increase awareness and expand donations.These elements in the marketing plan make up which of the following?

• A) the service's situation analysis
• B) the service's environmental audit
• C) the service's target marketing plan
• D) the service's marketing mix

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Definitions:

Organizational Culture

The shared values, beliefs, and practices that shape the social and psychological environment of an organization.

Social System

A complex set of human relationships interacting in many ways, influencing patterns of behavior and culture within a defined boundary.

Shared Values

Shared values refer to the core beliefs or principles that are commonly held within a group, organization, or society.

Corporate Identity

The unique personality of a company, reflected through its branding, values, culture, and communication to the public and its employees.