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Patricia Curtis has been running the Ferrets First Rescue and Shelter (FFRS) since 1996.FFRS is in the business of ferret pickup and rescue,as well as ferret boarding and training,and education for ferret owners.She would like to expand her operations,and has been asked to write a marketing plan in order to apply for a bank loan.Curtis knows she can better serve ferrets and ferret owners if she can expand her target audience to schools,animal control officers at city facilities,and pet stores.To do this,she must increase marketing communications.
-Refer to FFRS.Curtis should know that effective strategic planning for the Ferrets First Rescue and Shelter requires which of the following?
Conference Selling
A sales strategy that involves selling products or services to potential clients during conferences or similar events, often utilizing booths or presentations.
Educational Programs
Structured sets of learning experiences or activities designed to educate individuals or groups, often aimed at gaining specific knowledge or skills.
Buyers
Individuals or organizations that purchase goods or services for personal or professional use.
Automation Solutions
Systems or software that reduce the need for human intervention in the production of goods and services.
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