The Development of a Target Market Strategy Begins with a Market

question 114

True/False

The development of a target market strategy begins with a market opportunity analysis (MOA).

---

Definitions:

Aversive Conditioning

A behavioral modification strategy that applies aversive stimuli to prevent undesired behaviors.

Compulsive Gambler

An individual who has an uncontrollable urge to gamble despite harmful negative consequences or a desire to stop.

Unconditional Positive Regard

A concept in client-centered therapy proposing that the therapist accepts and supports the client regardless of what they say or do, facilitating a trusting relationship.

Behavior Modification

A therapeutic approach that seeks to alter human behavior through systematic reinforcement or punishment mechanisms.