Firms with Which of the Following Orientations Focus on the Internal

question 61

Multiple Choice

Firms with which of the following orientations focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace?

• A) production
• B) customer
• C) marketing
• D) sales

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Definitions:

Sales Dollars

The total revenue generated from the sale of goods or services before any expenses are subtracted.

Performance

The act of carrying out or accomplishing tasks, goals, or objectives, often measured against known standards or objectives.

Salespersons

Individuals employed to sell products or services to customers, often working on commission and responsible for meeting sales targets.

Variable Costing

An accounting method that only includes variable production costs (materials, labor, and overhead) in the cost of goods sold and inventory valuation.