If a Company Uses a Sales Orientation,what Will Consumer Complaints

question 3

Multiple Choice

If a company uses a sales orientation,what will consumer complaints most likely result in?

• A) attempts to cut production costs
• B) product reinvention
• C) continuous market research
• D) a modification of the sales presentation

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Definitions:

Potlatch

On the northwestern coast of North America, a ceremonial event in which a village chief publicly gives away stockpiled food and other goods that signify wealth.

Conspicuous Consumption

The spending of money on luxury goods and services to publicly display economic power—the social status of the consumer.

Ecological Adaptive

The process by which organisms adjust to changes in their environment to maintain or improve their survival prospects.

Domesticated

Refers to animals or plants that have been modified from their natural states to be of use to humans through selective breeding.