What Do the Marketing Concept and Market Orientation Recognize

question 124

Multiple Choice

What do the marketing concept and market orientation recognize?

• A) Sales depend predominantly on an aggressive sales force.
• B) What the customer thinks he is buying is what is important.
• C) Price is the most important variable for customers.
• D) Selling and marketing are essentially the same thing.

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Definitions:

Criteria

Standards or principles on which judgments or decisions are based.

Anxiety Disorders

Anxiety disorders are a group of mental health disorders characterized by feelings of anxiety and fear that are strong enough to interfere with daily activities.

Global Assessment

An evaluative process that considers multiple aspects or dimensions of a subject, such as an individual's health, an organization's performance, or the state of the environment, to form a comprehensive overview.