Discuss the Differences Between Sales and Market Orientations Using the Following

question 76

Essay

Discuss the differences between sales and market orientations using the following five characteristics as guidelines: (1)the organization's focus, (2)business the organization is in, (3)people to whom the product is directed, (4)the organization's primary goal,and (5)tools used to achieve that goal.

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Definitions:

Validity

The extent to which a test measures or predicts what it is supposed to.

G Factor

A concept in psychology that refers to the general intelligence factor believed to underlie all cognitive abilities.

Academic Aptitude Test

A standardized test designed to measure a student's potential to succeed in an academic setting.

College Students

Individuals enrolled in an institution of higher education, usually undertaking undergraduate or postgraduate studies.