What Does a Company Do If It Has a Market

question 103

Multiple Choice

What does a company do if it has a market orientation and adheres to the marketing concept?

• A) integrate all the activities of the firm to satisfy customer wants
• B) differentiate a firm's current products from its past products
• C) focus on consumer complaints
• D) fuel sales growth through the application of aggressive sales techniques

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Definitions:

CAPM

Capital Asset Pricing Model; a formula used to determine the expected return on an investment, factoring in its risk relative to the market.

Risk-to-reward Ratio

A measure used by investors to compare the expected returns of an investment to the amount of risk undertaken to capture these returns.

Constant

A fixed value that does not change in mathematical equations or in the context of specific calculations.