What Does the Marketing Concept Involve

question 58

Multiple Choice

What does the marketing concept involve?

• A) selling as much product as possible under the assumption that people will buy more goods and services if aggressive selling techniques are used
• B) satisfying management's needs and wants with the idea of maximizing profits in the short run
• C) focusing on customers' wants so that the organization can distinguish its product (or products)from the competitors' products
• D) selling as much as possible under the assumption that consumers will buy more at lower prices

---

Definitions:

Subjective Norm

The perceived social pressure to engage or not engage in a particular behavior, based on the individual's belief about what important others think they should do.

Belief Hypocrisy

The condition of holding beliefs that one's own behavior does not conform to, often leading to cognitive dissonance when recognized.

Cognitions

The mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Theory of Planned Behavior

An extension of the Theory of Reasoned Action, adding the aspect of perceived behavioral control to predict an individual's intention to engage in a behavior given the opportunity.