You Are in Charge of the Marketing Program at Cedarstream,a

question 35

Multiple Choice

You are in charge of the marketing program at Cedarstream,a manufacturer of recreational vehicles,and have been asked to create a company that acts in compliance with the marketing concept and has a market orientation.What will you most likely do as your first action?

• A) hire new salespeople to find new customers for Cedarstream vehicles
• B) create cross-functional entrepreneurial teams to overcome the difficulty of getting people from different functional areas to work together in developing new products.
• C) reorganize the company and make marketing the most important department
• D) expand the advertising budget so that potential customers will be more aware of Cedarstream's products

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Definitions:

Daily Living

The routine activities that people do every day including eating, bathing, dressing, and going about their daily tasks.

Bathes Daily

The practice of washing oneself in water or another liquid, typically performed daily for personal hygiene.

Dysfunctional Interactions

Social exchanges that are impaired or operate in counterproductive ways, often leading to conflict or misunderstanding within groups or relationships.

Family Support

The process of providing assistance, encouragement, and resources to families to strengthen their capacity to care for their members.