Networkcar

question 33

Multiple Choice

Networkcar.com sells a plug-in device that connects to computer diagnostic ports that are standard on cars.The device beams signals to dealers who can remotely diagnose or spot trouble.The device allows car dealerships to maintain a closer bond with their customers by offering maintenance before a problem leaves customers with an inoperable or possibly dangerous car.With the device,what can dealers better engage in?

• A) relationship marketing
• B) management-customer synergy
• C) transactional marketing
• D) direct selling

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Definitions:

Percent Equivalent

The numeric representation of a ratio or fraction as a part of 100.

Fraction

A numerical quantity that is not a whole number, represented by two numbers divided by a line, indicating part of a whole.

Decimal Equivalent

The number obtained by dividing the numerator by the denominator in a fraction, expressed in decimal form.

Percent Equivalent

A way to express a number as a fraction of 100, commonly used to compare proportions.