Groups Have Preferences

question 49

True/False

Groups have preferences.

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Definitions:

Consensus

General agreement among a group of people or in the opinion of experts on a particular matter.

Buying Center Culture

Refers to the collective behaviors, norms, and decision-making processes of a group involved in organizational purchasing decisions.

Collective Agreement

A written contract negotiated between an employer and a union representing the employees, outlining the terms of employment, wages, and workplace policies.

Straight Rebuys

Purchasing transactions where a buyer reorders an existing product or service from the past without seeking new suppliers.