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During the first millennium b.c.e.:
Sell-side Marketplaces
Online platforms where sellers offer their products or services to potential buyers, often focusing on B2B transactions.
Buy-side Marketplaces
Digital platforms where buyers, such as businesses and institutions, can purchase goods and services from vendors.
Exchanges
Electronic marketplaces in which there are many sellers and many buyers, and entry is open to all; frequently owned and operated by a third party.
Permission Marketing
A marketing strategy where businesses seek consent from consumers before sending them promotional messages or advertisements.
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