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What determined nobility in the late Middle Ages?
Reference Group Influence
The impact that a group you admire or associate with has on your behavior, preferences, and attitudes.
Informal Reference Groups
Groups of individuals from whom one might seek guidance or influence informally, without formal membership or structure, such as friends, family, or colleagues.
Formal Reference Groups
Groups with a structured system of organization and a specific set of expectations that influence an individual's behavior and attitudes.
Marketers
Professionals involved in promoting, selling, and distributing a product or service.
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