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The Mongols ruled the vast territory of their empire directly.
Brand Recognition
Brand recognition is the extent to which consumers can correctly identify a brand through its visual indicators like logos, colors, packaging, or advertising, without the brand name being mentioned.
Viral Marketing
Marketing techniques that use social networks to produce increases in brand awareness or sales through self-replicating viral processes.
Economies of Scope
Cost advantages that a business experiences when it increases the variety of products or services it offers.
Customer Value Chain
A series of steps a company takes to deliver a product or service to the customer, focusing on adding value at each stage to meet customer needs.
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