Examlex
Who believed that the purpose of all formal institutions was to promote the greatest amount of happiness to the most people?
Central Route Persuasion
A persuasion technique that requires thorough understanding of the message's content, resulting in enduring changes in attitude.
Cognitive Dissonance
A psychological theory which proposes that individuals experience discomfort when holding two or more conflicting cognitions, leading them to change their beliefs, attitudes, or actions to reduce the discomfort.
Implicit Prejudice
Unconscious or automatic negative evaluations or beliefs about a group or its members.
Explicit Prejudice
Openly expressed negative attitudes or beliefs toward a group or its members based on their perceived characteristics.
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