Which of the Following Is TRUE About the Elaboration Likelihood

question 39

Multiple Choice

Which of the following is TRUE about the elaboration likelihood model (ELM) ?

• A) It is not audience-centered.
• B) It is one of the original frameworks for understanding persuasion.
• C) It can be especially valuable in helping you understand how you have been persuaded.
• D) It was developed by Alan Monroe.

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Definitions:

Purchase Decision

The process by which a consumer decides to buy a product or service, influenced by factors such as need, desire, price, and brand reputation.

Flat-Screen TV

A modern television featuring a slim profile due to the use of LCD, LED, or plasma technology, offering improved image quality over older CRT models.

Afford

The ability of an individual or organization to manage financial expenditure on goods, services, or investments without undue hardship.

Purchase Decision Process

The stages a consumer goes through in deciding to buy a product or service, including recognition of need, information search, evaluation of alternatives, purchase, and post-purchase evaluation.