What Is Cognitive Dissonance? How Might a Speaker Use It

question 39

Essay

What is cognitive dissonance? How might a speaker use it in a persuasive speech?

Grasp the importance of service quality dimensions in evaluating services.

Recognize the role of government agencies in providing services.

Understand how nonprofits use social marketing tools to achieve their objectives.

Learn the steps a nonprofit organization should take to engage with social media effectively.

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Definitions:

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Financial Risks

The possibility of losing financial investment due to various factors including market volatility, inflation, and other economic conditions.

Heuristics

Mental shortcuts or rules of thumb that simplify decision making, not always perfectly accurate but useful for quick judgments.

Concept

An abstract idea or a mental symbol that represents a specific thing, suitable for categorization or understanding.