Explain What a Speaker Can Do to Enhance Initial Credibility

question 42

Essay

Explain what a speaker can do to enhance initial credibility, derived credibility, and terminal credibility.

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Definitions:

Distribution

The process of making a product or service available for use or consumption by a consumer or business user.

Following

The act of going after or behind someone or something, typically to observe or track.

Artificially Inflated

A condition where value, numbers, or effects are increased beyond their true or natural level, often due to intervention or manipulation.

Advertiser's Claim

A statement made by advertisers to promote the benefits or advantages of a product or service.