Examlex
Describe and differentiate between the Cluster A personality disorders.
Targeting
involves selecting specific segments of a market as the focus of a marketing campaign or strategy, to more effectively reach potential customers.
Demographic Segmentation
The process of dividing a market into segments based on demographic factors such as age, gender, income, education, and family size.
Geodemographic Segmentation
The process of dividing a market into smaller groups based on geographic location and demographic characteristics for targeted marketing strategies.
Psychographic Segmentation
The division of a market into different segments based on consumers' personality traits, values, attitudes, interests, and lifestyles.
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