Imagine That You Have Developed a New Pheromone That Induces

question 114

Multiple Choice

Imagine that you have developed a new pheromone that induces male subjects to approach females. You create a perfume laced with this pheromone, name it Passion, and then begin your marketing plan. Which of the following actions would you take as you introduce your pheromone-laced perfume to the market?

• A) You would introduce your new product in early February.
• B) You would advertise this perfume in men's magazines.
• C) You would not hand out free samples during the cold and flu season.
• D) Your advertising would suggest that Passion leads to passion.
• E) You would advertise in hockey and hunting magazines.

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Definitions:

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Acetylcholine Antagonist

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Agonist

Substance that enhances neurotransmitter function.