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Imagine that you now experience such an overly strong fear of dogs that you refuse to leave your house for fear of encountering a dog. A learning theorist would suggest that the roots of your fear can be attributed to past classical conditioning, in which you associated the sight and sound of a dog with some aversive experience. This type of explanation would involve the process of
Formula Sales Presentation
A structured and often scripted sales pitch that is used consistently across many potential customers.
Problem-Solution
A method that identifies an issue and then provides a way to resolve it, often used in sales, marketing, and product development.
Need-Satisfaction
A sales strategy that focuses on identifying and meeting the needs of the customer.
Prospect Participation
The involvement or engagement of potential customers in the sales process.
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