The Nervous System Codes for Variation in the Intensity of Incoming

question 45

Multiple Choice

The nervous system codes for variation in the intensity of incoming sensory stimuli by variations in the _______ of a neuron.

• A) repolarization rate
• B) resting membrane potential
• C) speed of conduction of action potentials
• D) total amplitude of the action potential
• E) firing rate

---

Definitions:

Cognitive Bias

Holding onto one’s preferences and beliefs regardless of contrary information, which results in decisions that are not economically accurate or rational.

Common Measures Bias

When managers focus on common performance metrics across divisions and ignore performance metrics that are unique to individual divisions.

Divisional Performance

An assessment of the financial and operational effectiveness of a distinct business unit within a larger company.

Value Chain

A model that describes the full range of activities needed to create a product or service, from initial conception through the different phases of production to the delivery to consumers.