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Most companies operate in an environment of static competition.
Henry Murray
An American psychologist who developed theories of personality, needs, and motivation, and co-developed the Thematic Apperception Test (TAT).
Abraham Maslow
An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.
Achievement Motivation
The motivation to set and strive towards personal achievement goals, reflecting a desire for success or the attainment of excellence.
Self-Discipline
The skill to regulate one's emotions and defeat one's vulnerabilities; the strength to adhere to one's convictions even when tempted to forsake them.
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