A Firm's International Strategy Is How It Approaches the Cross-Border

question 109

True/False

A firm's international strategy is how it approaches the cross-border business activities of its own firm and competitors' at the present time and in the future.

---

Definitions:

Proper Set

A specific, well-defined collection or grouping of items, elements, or actions that are appropriate for a given situation.

Niche Marketing

A targeted marketing strategy focusing on a specific segment of the market, tailor-made to satisfy the unique needs and preferences of that segment.

Marketing Mix

A set of controllable marketing variables comprising product, price, place, and promotion that a firm uses to pursue its marketing objectives in the target market.

Cognitive Dissonance

The state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change.