A First-Mover Advantage Is Valuable Under All of the Conditions

question 32

Multiple Choice

A first-mover advantage is valuable under all of the conditions except ________.

• A) a firm achieves an absolute cost advantage in terms of scale or scope
• B) the scale of a firm's first move makes imitation unlikely
• C) first-time customers may move freely among competing products because of new product preferences
• D) a firm's image and reputation advantages are hard to imitate at a later date

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Definitions:

Psychological Objection

A hidden objection based on the prospect’s attitudes.

Health And Beauty Aids

Products designed to enhance one's physical well-being and appearance, including cosmetics, skincare, and personal care items.

Salesperson

An individual who sells products or services to customers, aiming to meet or exceed sales targets.

Electronic Vending Machine

An automated machine that provides items such as snacks, beverages, and other products to consumers after money, a credit card, or a specially designed card is inserted into the machine.