When Managers Decide on Generic Competitive Positions, They Are Actually

question 53

True/False

When managers decide on generic competitive positions, they are actually deciding on strategies themselves.

---

Definitions:

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic or decision.

Compensatory Decision Modeling

This is an approach in decision-making research that assumes individuals compensate for weaker aspects of one option with stronger aspects of another when making complex choices.

Representativeness Heuristic

A cognitive shortcut that involves making judgments based on how much one thing resembles another.

Creating Subgoals

The strategy of breaking down a goal into smaller, more manageable tasks or objectives that are easier to achieve step by step.