Coke and PepsiCo Have Increased Market Share by About 11

question 61

Multiple Choice

Coke and PepsiCo have increased market share by about 11% since the mid-1960s. Much of this profitability can be explained by all except ________.

• A) exclusive sources of ingredients
• B) entry barriers created by large market shares
• C) tremendous brand equity
• D) ownership or control of regional bottlers

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Definitions:

Product Liability

The area of law that holds manufacturers, distributors, suppliers, and retailers accountable for any injuries their products may cause.

Commonly Known Danger

A hazard or risk that is well-known to the average individual, implying that individuals have a responsibility to protect themselves.

Assumption Of Risk

A defense against negligence that can be used when the plaintiff was aware of a danger and voluntarily assumed the risk of injury from that danger.

Strictly Liable

The legal responsibility for damages, or loss, regardless of the actor's fault or intention.