Dell's Distribution and Marketing Operations Rest on a Direct-Sales Model

question 145

True/False

Dell's distribution and marketing operations rest on a direct-sales model that avoids retailers.

---

Definitions:

Brand Identity

The collection of all elements a brand creates to portray the right image to its consumer.

Wider Context

Refers to the broader scope or larger environment in which something exists or takes place, encompassing more than just the immediate situation.

Disruption

An innovation or event that significantly alters the way that industries, businesses, or markets operate.

Brand Position

Represents the unique space a brand occupies in the minds of consumers, distinguishing it from its competitors based on attributes, benefits, and perceptions.