There Are Four Key Roles in Which Middle Managers Are

question 139

Multiple Choice

There are four key roles in which middle managers are better positioned to perform than senior executives. These roles are entrepreneur, psychoanalyst, tightrope walker, and ________.

• A) human relations specialist
• B) financial analyst
• C) analyzer
• D) communicator

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Definitions:

Distribution

The process of making a product or service available for the consumer or business user that needs it, through direct or indirect means.

Product Strategies

The planning and execution of decisions related to a company's product mix, development, branding, and positioning to meet customer needs and achieve competitive advantage.

Promotion Strategies

Tactics employed by businesses to inform, persuade, and remind customers about products or services to influence their purchasing decisions.

Dumping

The practice of exporting goods to another country at prices lower than the home market price, often considered unfair competition and subject to anti-dumping measures.