Which of the Following Strategy Components Was Most Helpful for Under

question 55

Multiple Choice

Which of the following strategy components was most helpful for Under Armour's early success in the sports apparel industry?

• A) The company started in two market segments, t-shirts and footwear, at the same time.
• B) The company's first t-shirt product was highly differentiated from existing products.
• C) Instead of starting with the U.S. domestic market, the company began its sales effort in Europe.
• D) The company increased sales by offering t-shirts at lower prices than the competition.

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Definitions:

Receiver's Culture

The cultural background and context of the individual or group receiving a message, which can influence how the message is interpreted.

Message

A piece of information or communication sent from one person or entity to another.

Nonverbal Differences

Variations in nonverbal communication, such as gestures, facial expressions, and body language, that can differ across cultures or individuals.

Legal and Ethical Differences

The distinction between what is permitted by law and what is considered morally right or wrong.