Which of the Following Strategy Components Was Most Helpful for Under

question 55

Multiple Choice

Which of the following strategy components was most helpful for Under Armour's early success in the sports apparel industry?

• A) The company started in two market segments, t-shirts and footwear, at the same time.
• B) The company's first t-shirt product was highly differentiated from existing products.
• C) Instead of starting with the U.S. domestic market, the company began its sales effort in Europe.
• D) The company increased sales by offering t-shirts at lower prices than the competition.

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Definitions:

Skin Color

A phenotypic trait that is primarily determined by genetic inheritance and exposure to the sun, varying widely among individuals and populations.

Race

Socio-political categorizations of humans based on physical characteristics, heritage, and genetics, often mistakenly assumed to have significant biological basis.

Blood Groups

Categories into which human blood can be divided, based on the presence or absence of certain antigens; includes A, B, AB, and O blood types.

Cline

A gradual change in certain characteristics exhibited by members of a species over a geographical area.