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Integrated Marketing Communications
A strategic approach that combines various forms of marketing communications and channels - advertising, public relations, social media, etc., to provide a consistent message across all platforms.
Taco Bell
An American-based chain of fast food restaurants originating in Irvine, California, known for Mexican-inspired foods such as tacos, burritos, and nachos.
Brand Creative Director
A professional responsible for overseeing the visual and stylistic direction of a brand's marketing and advertising materials to ensure coherence with the brand identity.
Communications
The process of exchanging information or ideas through verbal, written, or non-verbal methods.
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