Customer Relationship Management (CRM)systems Can Support Targeted Marketing

question 6

True/False

Customer relationship management (CRM)systems can support targeted marketing.

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Definitions:

Unconscious Determinants

Factors that influence behavior and decisions without the individual's conscious awareness, rooted in the unconscious mind.

Humanistic Theory

A psychological perspective focusing on the individual's capacity for self-growth and personal fulfillment.

Humanist

A philosophy centering on the values, freedom, and importance of human beings, often emphasizing individual dignity and potential.

Conditional Positive Regard

Acceptance and love that are contingent upon a person's behavior and conforming to certain conditions or standards.