Identifying Both Beneficial and Unfavorable Events That Could Possibly Derail

question 47

True/False

Identifying both beneficial and unfavorable events that could possibly derail the strategy or strategies is the first step of effective contingency planning.

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Definitions:

Recreational Travel

Travel for the purpose of leisure and enjoyment, as opposed to business or commercial travel.

Consumer Socialization

The method through which people learn abilities, understanding, and perspectives essential for their roles as buyers within the market environment.

Consumer Acculturation

The process by which consumers learn about and adopt the cultural norms, values, and behaviors of a society other than their own, affecting their purchasing behavior.

Purchasing Socialization

The process through which individuals learn purchasing and consuming behaviors from social influences and communities.