Why Is Market Segmentation an Important Variable in Strategy Implementation

question 70

Multiple Choice

Why is market segmentation an important variable in strategy implementation?

• A) all company strategies require increased sales through new markets and products.
• B) it allows a firm to operate with limited resources.
• C) mass production, mass distribution and mass advertising are not always required.
• D) market segmentation decisions directly affect marketing mix variables.
• E) all of the above

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Definitions:

Valuation Rate

The interest rate or discount rate used in determining the present value of future cash flows or in appraising the value of an asset.

Market Value

The current price at which an asset or service can be bought or sold in a competitive marketplace.

Assessed Valuation

The dollar value assigned to a property for purposes of measuring applicable taxes, determined by a public tax assessor.

Taxation

The imposition of compulsory levies on individuals or entities by governments to fund public expenditures.