Why Is Market Segmentation an Important Variable in the Strategy-Implementation

question 17

Multiple Choice

Why is market segmentation an important variable in the strategy-implementation process?

• A) company strategies do not require increased sales through new markets and products.
• B) it allows a firm to operate with no resources.
• C) it directly affects marketing mix variables.
• D) it allows a firm to minimize per-unit profits and per-segment sales.
• E) all of the above

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Definitions:

Turnover Ratio

A measure of a fund or portfolio's holdings that have been replaced in a given year, indicating its trading activity.

Average Daily Assets

The average value of assets held by a fund over a specific period, usually calculated daily.

Stock

Shares of ownership in a corporation, giving shareholders a claim on the company's assets and earnings.

S&P 500

An American stock market index based on the market capitalizations of 500 large companies having common stock listed on the NYSE or NASDAQ.