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Perhaps the most dramatic new market segmentation strategy is the
Debt Or Equity Securities
Financial instruments indicating ownership in a company (equity) or a loan made to the company or government entity (debt), which may produce income through interest or dividends.
Net Income
The net income of a company following the deduction of all costs, taxes, and expenses from the gross revenue.
Idle Cash
Idle cash refers to money that is not currently invested, spent, or utilized in any way, meaning it does not earn interest or contribute to the financial goals of an individual or company.
Money-Market Securities
Short-term financial instruments, typically with high liquidity and low risk, used for borrowing and lending in the money market.
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