The Next Step After Segmenting Markets So a Firm Can

question 69

True/False

The next step after segmenting markets so a firm can target particular customer groups is to find out what customer groups want and expect.

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Definitions:

fMRI

Functional Magnetic Resonance Imaging, a non-invasive neuroimaging technique that measures brain activity by detecting changes associated with blood flow.

PET Scan

A diagnostic imaging test using a radioactive substance to visualize and measure metabolic processes in the body.

Brain Activity

The various physiological and biochemical processes that occur within the brain to support thought, perception, and behavior.

Rapprochement Movement

An effort to identify a set of common strategies that run through the work of all effective therapists.