Subdividing a Market into Distinct Subsets of Customers According to Their

question 97

Multiple Choice

Subdividing a market into distinct subsets of customers according to their needs and the way they buy and use a product or service is:

• A) market penetration.
• B) product diversification.
• C) market segregation.
• D) market segmentation.
• E) positioning

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Definitions:

Microscope Stage

The platform on a microscope where the specimen is placed for examination.

Focusing

The act of directing one's attention or vision towards something specific.

Field Diameter

The visible area observed through a microscope's eyepiece; commonly measured in micrometers or millimeters.