Subdividing a Market into Distinct Subsets of Customers According to Their

question 97

Multiple Choice

Subdividing a market into distinct subsets of customers according to their needs and the way they buy and use a product or service is:

• A) market penetration.
• B) product diversification.
• C) market segregation.
• D) market segmentation.
• E) positioning

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Definitions:

Non-standardized Symbols

Symbols or signs that are not universally accepted or have variable meanings across different contexts or cultures.

Extensive Vocabulary

A large and diverse set of words that a person knows and uses.

Accuracy

The degree to which a measurement, calculation, or specification conforms to the correct value or standard.

Summary

A concise restatement of the main points or the essence of a longer piece of writing or speech.