Which Variable Would Be Considered Part of the "Place" Element

question 67

Multiple Choice

Which variable would be considered part of the "place" element of the marketing mix?

• A) Product line
• B) Service level
• C) Personal selling
• D) Sales territory
• E) Discounts and allowances

---

Definitions:

Break Even

Break-even is the point at which total cost and total revenue are equal, meaning there is no net loss or gain, and it's a critical measure of financial feasibility for businesses.

Contact Efficiency

The effectiveness of a business's or marketer's interactions with potential and existing customers, focusing on optimizing time and resources to achieve desired outcomes.

Marketing Channels

The pathways or routes through which goods and services flow from the producer to the consumer, including both physical and digital means.

Exchange Products

The goods or services that are traded between parties in the course of business transactions.