Examlex
What are the five steps required for effective product positioning? Give an example of a product-positioning matrix for an organization of your choice.
Marketing Expertise
Marketing expertise refers to specialized knowledge or skills in the sphere of marketing that help in creating, communicating, delivering, and exchanging offerings that have value for customers.
Efficiency
A measure of the ability of a person, machine, system, or process to achieve its goals with the minimum amount of waste, expense, or unnecessary effort.
Franchisee
An entity that has been granted the license by a franchisor to operate under the brand's name and offer its products or services.
Product-Distribution
The process of moving a product from its manufacturing source to its final consumers through various logistical and sales channels.
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