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Strategy formulation
Product Information
Detailed data and specifications about a product that inform potential buyers about its features, benefits, and use.
Guerrilla Marketing
An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
Word-of-Mouth
Informal communication among consumers sharing opinions and experiences about products or services, influencing potential buyers.
Unconventional Locations
Unconventional locations refer to non-traditional or unique places used for events, businesses, or activities, often to generate interest or attract a specific demographic.
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Q121: According to James Van Horne, what are