Adding New, Unrelated Products or Services for Present Customers Is

question 19

Multiple Choice

Adding new, unrelated products or services for present customers is called

• A) forward integration.
• B) related diversification.
• C) backward integration.
• D) conglomerate diversification.
• E) unrelated diversification

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Definitions:

Clean Hands

A doctrine in equity law that ensures parties seeking equitable relief must be free of wrongdoing in the matter before the court.

Non-Expert

An individual who does not possess specialized knowledge or skills in a particular area or field.

True Assertion

A claim or statement that accurately represents the facts and is correct.

Fraudulent Misrepresentation

A false statement made knowingly or recklessly with the intent to deceive, leading another to enter into a contract.