Gaining Ownership or Increased Control Over Distributors or Retailers Is

question 25

True/False

Gaining ownership or increased control over distributors or retailers is called forward integration strategy.

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Definitions:

Supply Chain Network

A supply chain network is the connected series of individuals, organizations, resources, activities, and technology involved in the manufacture and sale of a product or service, from raw material to the final customer.

Distribution Centers

Facilities that store products and goods before they are distributed to retailers, wholesalers, or directly to consumers, playing a crucial role in the supply chain.

Empowered Consumers

Customers who have greater knowledge and tools at their disposal, influencing their purchasing decisions and interactions with brands.