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Adding new, unrelated products or services is called
Alfred Adler
A psychologist and founder of the school of individual psychology, he emphasized the importance of feelings of inferiority and the drive for superiority in human behavior.
Subconscious Influence
The impact on an individual's thoughts, feelings, and behaviors by processes beneath the conscious level of awareness.
Style of Life
A concept introduced by Alfred Adler, suggesting that individuals develop unique methods of achieving self-ideals and goals which guide their behavior.
Achieving Superiority
The pursuit and accomplishment of reaching a higher status, skill level, or quality compared to others.
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