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Newspaper advertising increased by 2.4 percent in 2006.
Respondents
Individuals who answer or respond to surveys or questionnaires in a research study.
Household Income
The total income earned by all members of a household, including wages, investments, and any other sources of income.
Proportion
A part, share, or number considered in comparative relation to a whole; often expressed as a fraction or percentage.
Sample
A subset of a larger population, selected for the purpose of conducting statistical analysis or experimentation.
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