A Systematic and Ethical Process for Gathering and Analyzing Information

question 112

Multiple Choice

A systematic and ethical process for gathering and analyzing information about the competition's activities and general trends to further a business' own goals is called

• A) unethical business practice.
• B) artificial intelligence.
• C) competitive intelligence.
• D) information sharing.
• E) competitive advantage

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Definitions:

Tonality

In music and speech, refers to the character or quality of sound, or in language, the distinction of meaning through pitch.

Rhythm

A repeated pattern of movement or sound, typically found in music, speech, or various forms of art.

Matched-Guise Technique

A research method used in sociolinguistics and social psychology to assess attitudes towards different languages, dialects, or accents by having participants react to the same speaker presenting in different guises.

Thurstone Scale

An 11-point scale with 22 items, 2 for each point. Each item has a value ranging from very unfavourable to very favourable. Respondents check the items with which they agree. Their attitude is the average scale value of these items.