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Freund emphasizes that key external factors should be all of these except:
Business Model Canvas
A strategic management template for developing new or documenting existing business models, visually outlining value propositions, customer relationships, and other key activities.
Key Resources
The essential assets required for a business or project to operate successfully, including physical, intellectual, human, and financial resources.
Infrastructure
The fundamental facilities and systems serving a country, city, or area, including transportation, communication, utilities, and public institutions.
Customer Segments
Distinct groups of people or organizations that a business aims to reach and serve, identified by specific needs, behaviors, demographics, or other attributes.
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