Collecting and Evaluating Information on Competitors Is Essential for Successful

question 10

Multiple Choice

Collecting and evaluating information on competitors is essential for successful

• A) internal analysis.
• B) strategy evaluation.
• C) strategy formulation.
• D) strategy implementation.
• E) strategy management.

Understand the concept of integrated marketing communications and its focus on customer needs.

Know various pricing strategies and when to use them.

Recognize the use of odd pricing and its psychological impact.

Understand the seven-step sales process and its components.