Which of These Basic Questions Should a Vision Statement Answer

question 22

Multiple Choice

Which of these basic questions should a vision statement answer?

• A) What is our business?
• B) Who are our employees?
• C) Why do we exist?
• D) What do we want to become?
• E) Who are our competitors?

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Definitions:

Operating Income

Earnings from a company's principal business activity, excluding expenses and revenues from non-operational sources.

Operating Income

A measure of a company's earning power from ongoing operations, equal to revenues minus operating expenses, but before taxes and interest.

Margin Of Safety

Indicates the possible decrease in sales that may occur before an operating loss results.

Variable Costs

Costs that change in proportion to the level of activity or production volume.